Paloren co-founders Aaron and Alex Agius on building a brand that investors and retailers both trust
A fresh approach to brand strategy draws attention in the consumer goods space The consumer packaged goods industry has seen a steady stream of startups in recent years, but few have generated the kind of quiet momentum that Paloren has managed to build. Paloren co-founders Aaron and Alex Agius have spent the better part of the last several years working to create a brand that sits at the intersection of direct-to-consumer appeal and retail-ready packaging, a balance that m